Introducing new variant of KitKat flavours from Mexico and St. Domingo for specific target market, Generation Y.
Inspired by the idea of 'festivals' and 'sharing' from both countries and enhancing social media usage.
The packaging are meant to be used for sharing and made from cardboard. 100% recycable.
By scanning the KitKat Snapchat logo, the consumers can unlock the KitKat Carnival filter within 1 hour and share it.